MJ Woodland
MJ Woodland

Scale your Food & Beverage CPG brand without losing its soul

— FRACTIONAL COO SERVICES

I partner with founders, operators, and investors to streamline supply chains and develop distribution channels that grow food & beverage brands from incubator to national retail shelves.

Operations Leader smoothing friction and building repeatable systems

About me

Supply & Distribution

Leadership

Operations

Food & Beverage

Hands-on experience navigating the moving parts that keep complex businesses running.

Experienced operator who brings clarity, accountability, and momentum to the team.

Builds repeatable systems that make operations easier to manage and businesses easier to scale.

Understands the business behind the customer experience—and what it takes to deliver it well.

This is a people business.

And people do their best work when they have clear leadership, strong systems, and the structure to succeed.

My background spans hospitality operations, working alongside independent operators as they grow, leading within global organizations, and preparing the next generation of hospitality leaders through education.

From classrooms and kitchens to the businesses behind the guest experience, I’ve learned that strong operations start with capable people and systems that work.

— OPERATIONS & EDUCATION

Embedded Support

Structure That Holds

Built to Scale

I work alongside your team, not from the sidelines.

The goal is to make decisions, solve problems, and move the business forward.

I build practical systems, processes, and accountability that create consistency without adding unnecessary complexity.

The work should leave your business stronger.

I transfer knowledge, build team capability, and create systems that continue working.

My Approach

—where complexity is creating unnecessary friction.

The goal is not to standardize the soul out of the business it is to protect it as it grows.

The systems are a protective layer around your investment that equip your team to move forward without everything depending on the founder.

I focus on what will make the biggest operational difference.

My approach combines empathy with structure:

understand the people, find the friction, and build the systems that allow the business to grow.

— EMPATHY & STRUCTURE

I bring a hospitality perspective to operational leadership—people-centered, and grounded in what actually happens behind the scenes.

I step into complex businesses to make operations clearer, systems more scalable, and teams more capable.

Different challenges call for different levels of support.

Whether you need a focused strategy, hands-on operational leadership, or help getting a specific project across the finish line, I offer flexible ways to engage.

Partnership

Action Plan

Project

Fractional COO—

Bring experienced operational leadership to your team without adding a full-time executive.

A Collaborative Session—

Get solutions on a specific operational challenge with a focused, actionable plan you can implement yourself.

Targeted Outcomes—

Get the expertise and execution support you need to solve a defined operational problem.

How I Engage with Your Team

— ENGAGEMENT TYPES

Request your customized growth plan today to secure your start date.

Get your customized growth plan

Availability: New engagements are accepted based on capacity and fit.

Next steps: Every submission is reviewed personally. You’ll receive a response within 48 business hours.

Tell me a little about your business and the support you’re looking for.

I will review your needs and determine if there is compatibility.

Get the inside scoop on new strategies, workshops, and more

Your resource hub